April 28, 2015: As relations between the United States and Cuba continue to transform, corporations are beginning to realize the potential to expand their businesses into a country that once was off limits. Selling goods and services in Cuba means that corporations will want to have their brand name and products trademarked in Cuba as part of a brand protection strategy. Of note, Cuba has a different trademark system than the United States. The United States has a first to use trademark system whereby using the trademark gives the owner rights, even if the trademark is not formally registered. In contrast, Cuba utilizes a first to file system where priority stems from the applicant being the first to register the trademark with the Cuban trademark office. This system creates more of a race to submit applications and ensures that you are the first to file your mark.
Tuesday, Jul 07th
Last update:12:22:31 AM GMT